An AI interview coach, live on the App Store. The day it launched, my job changed — from designing the practice to designing how people find it.
here’s the playbook I’m running ↓
SCROLL ↓
FIND THE MOMENT ● SHOW THE PRACTICE ● GET THE FIRST ANSWER ● DELIVER THE FEEDBACK ● BRING THEM BACK ● REPEAT ●FIND THE MOMENT ● SHOW THE PRACTICE ● GET THE FIRST ANSWER ● DELIVER THE FEEDBACK ● BRING THEM BACK ● REPEAT ●
EARLY DAYS · THE LOOP I’M RUNNING
ONE LOOP. RUN IT WEEKLY.
01FIND THE MOMENT
02SHOW THE PRACTICE
03GET THE FIRST ANSWER
04DELIVER THE FEEDBACK
05BRING THEM BACK
06REPEAT ↺
WEEKLY
GROWTH CYCLE
WHAT I MEASURE
IF IT DOESN’T MOVE ONE OF THESE FIVE, IT WAITS.
📲
APP DOWNLOADS
🎙️
FIRST ANSWER RECORDED
📝
SESSIONS COMPLETED
📈
READINESS SCORE UP
⭐
PREMIUM UPGRADES
The measures come before the marketing.
WHAT SHIPPED · THE STOREFRONT
THE STOREFRONT.
The App Store screenshots are the first product anyone sees. Each one shows a single step of a real practice session.
THE HOOK · TIKTOK, REELS + LINKEDIN
NOBODY WANTS PREP. THEY WANT THURSDAY SURVIVED.
Nobody wants interview prep in the abstract. They want it the week an interview lands — so every hook names that week, not the product. None of these are shot yet; they’re written and waiting on a camera.
01FIRST FRAME
“Your interview is on Thursday.”
Names the deadline, not the app. It only lands on people in the exact week they’ll act.
02FIRST FRAME
“You’ve read the job spec nine times. Have you said one answer out loud?”
The gap between knowing and performing — which is the entire product, in one question.
03FIRST FRAME
“‘Tell me about yourself.’ Go. Out loud. Right now.”
A dare you can take in the comments. The cheapest possible first rep, with no download.
04FIRST FRAME
“Paste the job. Get the questions.”
One promise, one sentence, no adjectives. This is the App Store subtitle doing double duty.
05FIRST FRAME
“I let my own app interview me.”
Founder as first user. The most honest demo there is, and it costs nothing to make.
06FIRST FRAME
“Free until you actually need more.”
Pricing is the last thing mentioned and never the hook — but said plainly when it is.
FOUR FORMATS, FOUR JOBS
ONE ENGINE. FOUR OUTPUTS.
FORMAT A
THE ANSWER TEARDOWN
30–45 SEC · VERTICALTIKTOK · REELS
One real question, one answer, and the single thing to change. The value is given away in full before anything is asked for.
FORMAT B
QUESTION OF THE DAY
1 CARD · DAILYINSTAGRAM · LINKEDIN
One question pulled from a real job spec, posted daily. Cheap to make, easy to save — and every save is someone with an interview coming.
FORMAT C
THE LINKEDIN POST
TEXT + ONE IMAGELINKEDIN
The one platform where the audience is literally job hunting. The scroller and the buyer are the same person, which is rare enough to build around.
FORMAT D
BUILD IN PUBLIC
ONGOINGTIKTOK · LINKEDIN
Designing a coach that gives you one thing to fix instead of twenty. The restraint is the story — and the reason to trust the feedback.
THE WEEK, ON A GRID
SEVEN SLOTS. NONE SHOT YET.
Snap2Meal has a month of artwork made. AceIt has none — so this is the schedule, written honestly as a plan, not a portfolio of posts that exist.
MON
THE QUESTION
CARD
○ TO SHOOT
TUE
ANSWER TEARDOWN
REEL
○ TO SHOOT
WED
THE COMMON MISTAKE
CARD
○ TO SHOOT
THU
INTERVIEW EVE
REEL
○ TO SHOOT
FRI
BUILD IN PUBLIC
EPISODE
○ TO SHOOT
SAT
WEEKEND PREP
CARD
○ TO SHOOT
SUN
SUNDAY SCARIES
REEL
○ TO SHOOT
THE FOUR APP STORE SCREENS · THE ONLY CREATIVE THAT EXISTS SO FAR
THE ANSWER TEARDOWN · SHOT BY SHOT
FORTY SECONDS. ONE BAD ANSWER.
0:00
THE QUESTION
Screen-record a real job spec going in. The question comes back built from that job.
0:04
THE BAD ANSWER
Me answering badly on purpose — rambling, no structure, no ending.
0:12
THE VERDICT
Transcript and verdict on screen. Unflattering and uncut, or nobody believes it.
0:20
THE ONE FIX
One change, not twenty. That restraint is the product.
0:28
THE SECOND TAKE
Same question, better answer. The entire promise in eight seconds.
0:38
THE CTA
Free to start. No “ace your interview” line — the demo already made the case.
Nothing here needs a studio or a second person. It needs one screen recording, one honest take of me getting it wrong, and the willingness to publish that.
PLANNED · NOT YET SPENT
WHAT IT COSTS
THE ONLY QUESTION: IS AN INSTALL WORTH IT?
Same ladder as Snap2Meal, with one advantage: AceIt can be paid for, so the maths has an answer at the end of it. Each phase still has a gate set before the money goes in.
PHASE
SPEND
CHANNEL
WHAT IT BUYS
THE GATE TO GO ON
PHASE 00
SPEND£0
CHANNELORGANIC LINKEDIN + TIKTOK
WHAT IT BUYSWhich hook stops someone whose interview is next week.
THE GATE TO GO ONA post that gets saved, not just liked.
PHASE 01
SPEND$5/day × 14 = $70
CHANNELBOOST THE ONE WINNER
WHAT IT BUYSThat hook in front of people who never chose to follow me.
THE GATE TO GO ONA cost per install I’d willingly pay a second time.
PHASE 02
SPEND$10/day × 14 = $140
CHANNELAPPLE SEARCH ADS · “INTERVIEW PREP”
WHAT IT BUYSThe highest-intent moment there is — someone searching the store for exactly this, the week it matters.
THE GATE TO GO ONInstalls that go on to record a first answer.
PHASE 03
SPENDONLY WHAT PAYS
CHANNELSCALE THE SURVIVOR
WHAT IT BUYSMore of the one channel that cleared both gates. Nothing else.
THE GATE TO GO ON—
$210TO FIND OUT WHICH CHANNEL IS REAL
AceIt can answer a question Snap2Meal can’t yet: what a user is worth. $7.99 a month or $49.99 a year gives a ceiling to work back from, so “is this ad worth buying?” becomes arithmetic instead of hope. That doesn’t mean anyone has paid yet — it means the sum exists.
THE PRIORITY FUNNEL
THE MOMENT
↓
APP STORE
↓
FIRST SESSION
↓
FIRST ANSWER
↓
FEEDBACK
↓
COME BACK
↓
PREMIUM
STAGE 01 · THE MOMENT
SOMEONE HAS AN INTERVIEW.
Nobody wants interview prep in the abstract. They want it the week an interview lands — so that’s the moment to reach them, not a general audience.
→ DOWNLOADS
STAGE 02 · APP STORE
A COACH, NOT A QUESTION BANK.
The listing leads with Ayah, an AI interviewer who asks questions built from the actual job you’re targeting — not another list of generic questions.
→ DOWNLOADS
STAGE 03 · FIRST SESSION
PASTE THE JOB, GET THE QUESTIONS.
Tell AceIt the role — paste the job description or a link, add your CV — and the practice track is built around that job and your background.
→ FIRST ANSWER RECORDED
STAGE 04 · FIRST ANSWER
ANSWER OUT LOUD.
Spoken and recorded, one question at a time. Reading a model answer isn’t the skill being tested — saying it is.
→ FIRST ANSWER RECORDED
STAGE 05 · FEEDBACK
A VERDICT, A TRANSCRIPT, WHAT TO FIX.
Every answer comes back with a transcript, a verdict and specific tips on what to change — so the next attempt is actually better, not just repeated.
→ SESSIONS COMPLETED
STAGE 06 · COME BACK
WATCH THE SCORE CLIMB.
Past sessions and a readiness score that rises as you practise — a reason to open it again before the next interview, and to focus on the weak spots.
→ READINESS SCORE UP
STAGE 07 · PREMIUM
FREE TO START. PAID TO GO DEEPER.
Job tracks and practice sessions are free. Premium unlocks unlimited tracks, unlimited sessions and deeper analysis — $7.99 a month or $49.99 a year.
→ PREMIUM UPGRADES→ REPEAT ↺
AI IN THE LOOP
AN AI PRODUCT, MARKETED WITH AI.
01
I brief it with the product and the five measures.
Who AceIt is for — job seekers, career changers, graduates — and what counts as progress.
02
It drafts. I decide.
Hooks, captions and store copy come back fast. Choosing what ships is still the job.
03
Restraint is a feature here too.
The product gives one clear thing to fix, not twenty. The marketing gets the same rule: one promise per post.
04
Every week: what moved, what didn’t.
The five measures go in; one priority for the week comes out.
CLAUDE · WEEKLY PLANNINGEXAMPLE BRIEF
Here’s AceIt, who it’s for and the five things I measure. Draft hooks for someone whose interview is next week.
Three hooks, each written for the week before an interview. One promise per post — practise out loud — and no generic ‘ace your interview’ lines.
WEEKLY PRIORITIESPOST HOOKSCAPTIONSAPP STORE COPY
a marketing team of one (plus Claude)
THE TAKEAWAY
LAUNCH IS A DOOR, NOT A DESTINATION.
The product works when someone practises. The work now is reaching them the week it matters. It’s early, so the numbers aren’t the story yet — the loop is.
